In the early 2000s, the Chinese Government decided to turn into an advantage what had been until that moment an issue for the economic and import framework of the country: the massive introduction of Western branded goods in China by locals or Chinese travelers. In...
Business Development [BD] is one of the most stressful and yet rewarding responsibilities of any business. It is betting your budget against an uncertain payoff. Whether making a strategic move or pursuing a new client, success is always an unknown constant. BD refers...
A funnel has been for centuries just a pipe, wide at the top and narrow at the bottom, used to guide liquid or powder into a small opening. A simple yet genial tool. When it comes to Marketing, however, it takes on a totally different meaning: a method many...
A strategic partnership is a relationship between two commercial enterprises, usually formalized by one or more business contracts for the accomplishment of a mutually beneficial objective. They are intended to create value and grow the businesses. The general idea is...
Most people and companies very often don’t understand the function of Business Development, indeed It is often misinterpreted with Sales. I think that a very precise definition is proposed by Scott Pollack in his post “What, Exactly, Is Business Development?”In this...
Hey you, Business Development Manager, do you remember the good old times, when you could actually attend partnering events, exhibitions, congresses, and meet lots of people whom, like you, we’re willing to make new contacts and evaluate new possibilities? Do...
