A funnel has been for centuries just a pipe, wide at the top and narrow at the bottom, used to guide liquid or powder into a small opening. A simple yet genial tool. When it comes to Marketing, however, it takes on a totally different meaning: a method many...
A strategic partnership is a relationship between two commercial enterprises, usually formalized by one or more business contracts for the accomplishment of a mutually beneficial objective. They are intended to create value and grow the businesses. The general idea is...
Most people and companies very often don’t understand the function of Business Development, indeed It is often misinterpreted with Sales. I think that a very precise definition is proposed by Scott Pollack in his post “What, Exactly, Is Business Development?”In this...
Hey you, Business Development Manager, do you remember the good old times, when you could actually attend partnering events, exhibitions, congresses, and meet lots of people whom, like you, we’re willing to make new contacts and evaluate new possibilities? Do...
Analyzing Western history, we bring back the first studies on negotiation to Aristotle’s studies on Rhetoric, which is in contrast with Dialectics (which proceeds by syllogisms), that is to say, it is carried out through premises one of which is just probable....
