The true soul of persuasion

The true soul of persuasion

They say ideas are the currency of the 21st Century. Being able to persuade, to change hearts and minds can be the sole greatest skill that will give you a concrete boost in the so-called knowledge economy, where ideas matter more than ever. Persuasion is said to be...
Does social responsibility need to be aligned with creating corporate profit?

Does social responsibility need to be aligned with creating corporate profit?

In an effort to create societal value, many companies engage in important corporate social responsibility (CSR) initiatives. Unfortunately, admirable as these activities often are, they are not always easy to sustain. From a traditional business perspective, such...
International account manager: a bridge between different global markets

International account manager: a bridge between different global markets

Part salesperson, part customer-service rep, an International Account Manager is all about doing whatever it takes to get the job done. Nowadays, the business environment takes on a global perspective for many business-to-business organizations, so the area of...
Digital Era: the importance of the communication

Digital Era: the importance of the communication

Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe. Those were – or, rather, we should say “are” – the words of a young Winston Churchill,...

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PROGETTO COFINANZIATO DALLA COMUNITA' EUROPEA
Lo.Li.Pharma, co-financed by the European Union, participated to the CPHI WorldWide held in Milan from 9 to 11 November 2021
PROGETTO COFINANZIATO DALLA COMUNITA' EUROPEA
Lo.Li.Pharma, co-financed by the European Union, participated to the CPHI WorldWide held in Frankfurt from 5 to 7 November 2019

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