Does social responsibility need to be aligned with creating corporate profit?
In an effort to create societal value, many companies engage in important corporate social responsibility (CSR) initiatives. Unfortunately, admirable as these activities often are, they are not always easy to sustain. From a traditional business perspective, such...
International account manager: a bridge between different global markets
Part salesperson, part customer-service rep, an International Account Manager is all about doing whatever it takes to get the job done. Nowadays, the business environment takes on a global perspective for many business-to-business organizations, so the area of...